Growing the agency, running campaigns, keeping clients happy and working with creators. Practical notes from the operational side of creator marketing.
How to scale the business: pricing, margins, headcount and positioning.
15 articles
Copy this 3-tier UGC package structure (Starter/Growth/Scale) with real pricing, deliverable breakdowns, margin math, and add-on strategies to close more clients.
October 17, 2026
How to mark up creator fees without losing deals or transparency. Real margin math for $5K and $50K campaigns, plus when to use percentage, flat-fee or passthrough models.
October 8, 2026
A practical rate-card builder for agencies pricing UGC services. Shows tiered packages, markup strategy, and how to present prices without exposing creator costs.
October 3, 2026A practical pricing framework for agencies: how to structure 3-tier UGC packages, mark up creator fees, and present pricing to clients without losing deals.
October 2, 2026
Practical hiring playbook for creator agencies scaling to a 2-person team: exact readiness signals, full job description template, salary benchmarks, and what to delegate first.
September 26, 2026
A definitive guide to creator agency pricing: how to structure fees, protect margin, price different campaign types, and avoid the mistakes that erode profitability.
September 23, 2026
The definitive guide to running a creator agency. From workflows and pricing to scaling your roster, here's how to ship more campaigns without adding headcount.
September 22, 2026
A practical checklist of questions to ask creators before hiring them. Cover usage rights, revisions, deliverables and timelines before you send the brief.
August 13, 2026
Seven tactical methods to find UGC creators, from Instagram hashtag mining to customer programs. Includes effort, cost, and quality scores for each.
August 12, 2026Itemized UGC creator rates for 2026: single TikTok ($150-$500), photo sets ($100-$300), package deals, and usage-rights premiums. Plus red flags to watch for.
August 2, 2026
Growing from a handful of trusted creators to a deep roster is where many agencies lose consistency. Here is how to scale the roster while keeping quality high.
July 4, 2026
Agencies routinely underprice creator services by ignoring coordination work. Here is how to structure pricing so the work you do is the work you charge for.
June 23, 2026
Should you build a creator marketing function internally or hire an agency? Here is an honest breakdown of the trade-offs, costs, and what each path really requires.
June 22, 2026Plenty of agencies bolt creator marketing onto an old social playbook and wonder why margins are thin and creators churn. Here are the mistakes worth fixing first.
June 10, 2026
The workflow that runs three creators in your inbox quietly breaks at fifteen. Here is what changes as you scale creator campaigns, and how to stay sane doing it.
June 7, 2026