The Comeld Blog
Growing the agency, running campaigns, keeping clients happy and working with creators. Practical notes from the operational side of creator marketing.
How to run campaigns better: briefs, revisions, approvals and SOPs.
9 articles
Cut approval time by 40-60% with six tactical workflow optimizations: parallel review, approval checklists, SLA rules, auto-reminders, version control, and stakeholder tiers.
September 9, 2026
A great video delivered as a messy file dump frustrates brands. Here is how creators can hand off finals cleanly, get paid faster, and get rebooked.
July 2, 2026
A handshake deal works until it doesn't. Here are the essentials every creator contract should spell out to protect both the brand and the creator.
June 29, 2026
Two rounds or five? Here is what a healthy number of revision rounds looks like, why campaigns blow past it, and how brands can keep rounds low without cutting corners.
June 20, 2026
Juggling a roster of creators is less about creativity and more about operations. Here is how agencies keep ten or twenty creators moving without things slipping.
June 19, 2026
New to working with creators? This is the plain-English starting point: what creator marketing is, how a campaign runs, and the mistakes first-timers make.
June 18, 2026
You do not need a complicated system to run creator content well. You need a clear path from brief to published, and a few rules everyone agrees on.
June 4, 2026Vague notes like 'this feels off' are why videos go to round four. Here is how to give feedback that is specific, kind, and gets you to a final cut faster.
May 20, 2026
A vague brief is the real reason campaigns go to three or four revision rounds. Here is what to put in a creator brief so the first draft is close to final.
May 12, 2026