Comeld

The Comeld Blog

Playbooks for agencies that run creator campaigns.

Growing the agency, running campaigns, keeping clients happy and working with creators. Practical notes from the operational side of creator marketing.

Client management

How to deliver a better client experience: approvals, reporting, retention.

11 articles

Why your creator approvals take 3 weeks (and how to fix it)
Client management9 min

Why your creator approvals take 3 weeks (and how to fix it)

Your creator approval process is taking too long. Here's why agency approvals drag on for weeks — and the workflow fixes that cut review time in half.

August 18, 2026
Creator content usage rights: the definitive guide (with contract clause library)
Client management14 min

Creator content usage rights: the definitive guide (with contract clause library)

Everything you need to negotiate, define and document usage rights for creator content—with 12 copy-paste contract clauses and real case studies.

August 14, 2026
Creator campaign approval process: 5 stages from draft to published (with checklist)
Client management12 min

Creator campaign approval process: 5 stages from draft to published (with checklist)

A step-by-step creator approval process for agencies managing multi-client creator campaigns, with a stage-by-stage checklist and benchmarks.

August 11, 2026
Creator contract template (free download): usage rights, deliverables, payment terms
Client management8 min

Creator contract template (free download): usage rights, deliverables, payment terms

A complete, ready-to-use creator contract template you can copy straight into a document — 11 clauses covering scope, deliverables, payment, usage rights, approvals and termination, with every company name, rate and date left as a fill-in placeholder.

August 6, 2026
How to run TikTok creator campaigns in 2025: from TikTok Creator Marketplace outreach to Spark Ads setup
Client management9 min

How to run TikTok creator campaigns in 2025: from TikTok Creator Marketplace outreach to Spark Ads setup

Learn four methods to find creators on TikTok, navigate outreach and contracts, and set up Spark Ads. Includes real campaign timelines and usage-rights checklists.

August 3, 2026
Whitelisting creator ads, explained: what it is and when to use it
Client management5 min

Whitelisting creator ads, explained: what it is and when to use it

Whitelisting lets brands run ads through a creator's own handle. Here is what it means, why it works, and what brands and creators should agree on before doing it.

July 3, 2026
Usage rights for creator content, explained without the legal jargon
Client management6 min

Usage rights for creator content, explained without the legal jargon

Usage rights are where brands and creators most often misunderstand each other. Here is a plain-English guide to what you are buying, what it costs, and why it matters.

June 26, 2026
How to report creator campaigns to clients so they see the value
Client management6 min

How to report creator campaigns to clients so they see the value

A great campaign with a weak report looks mediocre. Here is how agencies should report creator work so clients understand what they got and renew the retainer.

June 25, 2026
How to actually measure the ROI of a creator campaign
Client management6 min

How to actually measure the ROI of a creator campaign

Likes are not ROI. Here is a practical way for brands to measure what creator content returns, from awareness to conversions, without drowning in vanity metrics.

June 15, 2026
Getting client sign-off on creator content without the back-and-forth
Client management6 min

Getting client sign-off on creator content without the back-and-forth

For agencies, the client approval step is where creator campaigns stall. Here is how to structure sign-off so feedback is clean and content does not sit in limbo.

June 14, 2026
Why scrappy creator content often beats your polished studio ad
Client management5 min

Why scrappy creator content often beats your polished studio ad

Brands spend big on glossy production and watch a phone-shot creator video outperform it. Here is why authenticity wins attention that polish cannot buy.

June 13, 2026